Chris Moriarty

Chris Moriarty

Marketing Director

Marketing Director

Growth Strategy • CRM • Fan Engagement

Growth Strategy • CRM • Fan Engagement

Commercial marketing leader with 15+ years’ experience driving growth, engagement and revenue across global sports, media and digital organisations.

I specialise in building scalable go-to-market strategies that integrate CRM, data and performance marketing to deliver measurable commercial outcomes.

Commercial marketing leader with 15+ years’ experience driving growth, engagement and revenue across global sports, media and digital organisations.

I specialise in building scalable go-to-market strategies that integrate CRM, data and performance marketing to deliver measurable commercial outcomes.

20M+

20M+

Global fan database

Global fan database

£40M

£40M

Annual attributed revenue

Annual attributed revenue

15+

15+

Years experience

Years experience

2M+

2M+

Active users

Active users

Professional skills

Professional skills

Marketing strategy
Management and leadership
CRM and lifecycle marketing
Paid media and performance marketing
Conversion rate optimisation
Marketing analytics
Digital transformation

Selected Work.

Selected Work.

Global Fan Engagement Strategy - Manchester City Football Club. Grew fan database to 20M+, increased active users over 2M with lifecycle marketing.

Global Fan Engagement Strategy - Manchester City Football Club. Grew fan database to 20M+, increased active users over 2M with lifecycle marketing.

CRM Transformation.

CRM Transformation.

Led migration from Salesforce Marketing Cloud to Braze for a modern global lifecycle marketing platform.

Performance & CRO.

Performance & CRO.

Chillisauce: Digital campaigns delivered £1M+ annual revenue growth via media and CRO.

Chillisauce: Digital campaigns delivered £1M+ annual revenue growth via media and CRO.

Capabilities.

Capabilities.

Strategy: Marketing & growth strategy, go-to-market, fan engagement, brand positioning.

Strategy: Marketing & growth strategy, go-to-market, fan engagement, brand positioning.

CRM & Lifecycle.

CRM & Lifecycle.

CRM strategy, lifecycle programmes, automation, segmentation, personalisation.

Performance & Optimisation.

Performance & Optimisation.

Paid media, CRO, analytics, attribution, campaign optimisation.

Paid media, CRO, analytics, attribution, campaign optimisation.

Tools & Platforms.

Tools & Platforms.

CRM: Braze, Salesforce, Salesforce Mktg Cloud. Content: WordPress, Optimizely, Framer, Enterprise CMS, Adobe.

CRM: Braze, Salesforce, Salesforce Mktg Cloud. Content: WordPress, Optimizely, Framer, Enterprise CMS, Adobe.

Analytics & Data.

Analytics & Data.

Google Analytics 4, Looker, Power BI, Azure Databricks.

Advertising & Operations.

Advertising & Operations.

Meta Ads, Google Ads, DV360, LinkedIn Ads, Asana, Jira, Miro.

Meta Ads, Google Ads, DV360, LinkedIn Ads, Asana, Jira, Miro.

Career.

Career.

Marketing Director – Eleven Sports Media (2025–Present). Responsible for global marketing and demand strategies.

Marketing Director – Eleven Sports Media (2025–Present). Responsible for global marketing and demand strategies.

Personalised Marketing.

Personalised Marketing.

Head – Manchester City FC (2018–2025). Grew fan database by 125%+, delivered £40M+ revenue.

Growth Campaigns.

Growth Campaigns.

Marketing Manager – Chillisauce. Integrated campaigns resulted in £1M+ revenue growth. Previous: Co-op Bank, Boomerang PR, Freelance, StickupMedia, Express & Star.

Marketing Manager – Chillisauce. Integrated campaigns resulted in £1M+ revenue growth. Previous: Co-op Bank, Boomerang PR, Freelance, StickupMedia, Express & Star.

Projects

Brum Notes Magazine. Founded a profitable music and culture magazine in Birmingham, leading editorial, advertising and digital growth.

Let’s Connect

Let’s Connect

Available for strategic consulting, leadership and advisory roles.

Available for strategic consulting, leadership and advisory roles.